Press Release Distribution & Content Marketing Plan for Haitian Development Network
Haiti Development Network (HDN) -Amplifying Global Impact with Evertise AI PR’s Comprehensive
Strategy Evertise AI PR Inc. 2025
Project Overview
Haiti Development Network (HDN) is a leading non-profit organization focused on advancing sustainable development and community empowerment in Haiti. With a reputation for impactful projects and strategic partnerships, HDN has been a driving force in addressing critical regional needs. However, as global philanthropy became more competitive, HDN sought to enhance its online presence and broaden its outreach. Evertise AI PR was engaged to develop and execute a multifaceted strategy to elevate HDN’s global profile.
Key Challenges We Faced
The obstacles we overcame to deliver exceptional results
Limited Online Visibility
Despite its significant work, HDN’s online presence did not fully reflect its global influence and achievements
Diverse Stakeholder Needs
The organization aimed to connect with a broad audience, including donors, partners, and the Haitian diaspora, each with distinct engagement needs.
Effective Messaging
HDN needed to convey its mission and successes through compelling and targeted messaging in a crowded philanthropic space
Low website traffic
Owing to the limited online visibility, no search engine optimization done and very limited social media activity, HDN had a very low website traffic.
Inconsistent Brand Identity
HDN lacked a cohesive visual and narrative brand identity across its digital channels, which diluted its credibility and made it harder for audiences to instantly recognize or connect with the organization
Outdated Digital Infrastructure
The organization’s existing website and digital tools were outdated and not optimized for mobile or multilingual access, limiting user engagement and accessibility for both local and international audiences.
Our 5-Step Strategy
The Framework Behind Our Success
1. Distribution
Distributed to 700+ high-authority media sites.
2. Link Outreach
Secured 410 backlinks via targeted manual outreach.
3. Content Optimization
Optimized pages with keywords, metas, and headings.
4. Keyword Strategy
Targeted niche keywords with diverse search intent.
5. Metrics Monitoring
Monitored real-time analytics, sentiment, and reach.
Our Solution
A strategic approach designed to deliver measurable results
Website Revamp as a Foundational Step
Evertise initiated the strategy by completely overhauling the HDN website. This revamp was critical in establishing a solid digital foundation and preparing the platform to support all forthcoming public relations and digital advertising initiatives.
Enhanced Visibility Through Strategic Press Outreach
To counter the challenge of limited visibility, Evertise implemented a robust press coverage and content distribution strategy. This positioned HDN as a thought leader and symbol of hope for the Haitian community.
AI-Driven Targeting and Programmatic Reach
Evertise harnessed the power of AI, hyper-targeted strategies, and programmatic advertising to deliver exceptional exposure. This approach significantly amplified HDN’s message and ensured it reached the right audiences effectively.
Measurable Results
The tangible outcomes of our strategic approach
Increased Web Traffic
Haiti Development Network (HDN) saw a remarkable increase in website traffic over six months. This boost was driven by high-profile media placements and the enhanced functionality of the new website
Enhanced Online Visibility
HDN achieved an improvement in search engine rankings for high-value development keywords. The comprehensive media outreach and use of Press Echo and Press Boost significantly elevated HDN’s content visibility on the first page of Google search results.
Higher Stakeholder Engagement
The targeted media strategy and content marketing efforts led to a substantial increase in inquiries and support from donors, partners, and the Haitian diaspora, meeting HDN’s engagement goals
Strengthened Brand Awareness
The extensive media coverage and the new website significantly enhanced HDN’s brand awareness, positioning it as a key player in global development and humanitarian efforts.
Conclusion
Through its collaboration with Evertise AI PR, Haiti Development Network (HDN) successfully navigated its challenges and achieved notable growth in online visibility, stakeholder engagement, and overall impact. Evertise AI PR’s strategic media outreach, advanced content marketing, and comprehensive website development solutions were instrumental in helping HDN meet its mission objectives, attract new supporters, and reinforce its leadership in sustainable development
What We Achieved
Interactive data representation that showcases our worldwide influence
Impressions
Backlinks
Traffic Increase
Positive Sentiment
Voice of Success
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Jacques Jonassaint
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