Amplifying Global Impact With Evertise Ai Pr’s Comprehensive Strategy
Evertise empowered News Media Group with a data-driven PR and SEO strategy, enhancing brand visibility, driving engagement, and achieving measurable results across top media platforms.
Project Overview
News Media Group Inc. (NMG) faced challenges in maximizing media exposure for its clients in an increasingly fragmented and competitive media landscape. Despite producing high-quality television and radio programming, many clients struggled to achieve the desired reach and engagement with their target audiences. Traditional media tours were not generating the expected levels of interest, and brands found it difficult to stand out in crowded markets.
Key Challenges We Faced
The obstacles we overcame to deliver exceptional results
Limited Media Reach
Despite high-quality content, NMG clients struggled to reach their target audiences effectively, limiting the overall impact of their campaigns.
Declining Effectiveness of Traditional Media Tours
Conventional TV and radio tours were no longer delivering expected results, as audience behavior shifted toward digital and on-demand platforms.
Oversaturated Media Landscape
Clients faced difficulty standing out in a crowded and noisy market where brand messages often got lost among competitors.
Lack of Data-Driven Targeting
Without real-time analytics and targeting strategies, campaigns lacked precision, reducing their ability to engage the right demographics.
Need for Sustained Visibility
Brands struggled to maintain continuous visibility across top-tier media platforms, resulting in short-lived exposure and limited ROI.
Gap Between Traditional and Digital Media
NMG required a unified strategy that could bridge the gap between their traditional broadcast strengths and modern digital consumption habits.
Our 5-Step Strategy
The Framework Behind Our Success
1. Distribution
Distributed to 700+ high-authority media sites.
2. Link Outreach
Secured 410 backlinks via targeted manual outreach.
3. Content Optimization
Optimized pages with keywords, metas, and headings.
4. Keyword Strategy
Targeted niche keywords with diverse search intent.
5. Metrics Monitoring
Monitored real-time analytics, sentiment, and reach.
Our Solution
A strategic approach designed to deliver measurable results
Press Release Distribution
Evertise implemented a targeted press release strategy for News Media Group, leveraging over 530 top-tier media outlets to boost global visibility, SEO performance, and brand authority—positioning NMG as a thought leader in a competitive landscape.
Keyword Optimization for SEO Success
Evertise conducted in-depth keyword research and seamlessly integrated high-intent terms into News Media Group’s content, resulting in improved search rankings, increased qualified traffic, and stronger online visibility.
Backlink Acquisition for SEO Growth
Evertise secured niche-relevant backlinks from top-tier domains (DA 90+), significantly boosting News Media Group’s domain authority, search rankings, and online credibility for sustained SEO performance.
Measurable Results
The tangible outcomes of our strategic approach
Improved Search Rankings
Through expert keyword research and on-page SEO, NMG’s key terms began ranking on the first page of major search engines—significantly increasing discoverability.
Boosted Domain Authority
By acquiring high-authority backlinks from trusted industry sources, NMG strengthened its SEO profile and improved its credibility across digital platforms.
Increased Website Traffic
Optimized press releases and cross-channel promotion led to a substantial increase in site visits, driving both new users and returning audiences.
Integrated Strategy, Lasting Results
Combining data-driven SEO tactics with a powerful PR distribution network created a unified digital approach that delivered measurable, long-term success.
Conclusion
Evertise’s partnership with News Media Group demonstrates the power of a well-executed, integrated SEO and PR strategy. By aligning high-quality content with data-driven optimization and strategic media outreach, NMG not only enhanced its online visibility but also solidified its position as a trusted media partner. The measurable improvements in traffic, search rankings, and brand authority are a testament to the effectiveness of combining traditional media expertise with modern digital tools—laying the foundation for sustained growth and continued success.
What We Achieved
Interactive data representation that showcases our worldwide influence
Impressions
Backlinks
Traffic Increase
Positive Sentiment
Voice of Success
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Saurbh Sharma
Marketing Director
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